If you are a business trying to optimize your content for search engines or someone who manages such accounts, adding social media into your marketing toolkit is a must if you haven't already. In the brave new world of SEO in which we live, social media is another form of high value content for your online profile.
To help get you started, or help you get on track, here are the top six social media platforms in the USA. We have also listed resources under each with our favorite tips pasted below. Happy reading!
1. Google+ for SEO
“It is not the +1's themselves that are causing the high rankings of posts but the fact that most +1's on a site result in a shared post on Google+, which creates a followed link back to the post. It's instant organic link building.”
"The most straightforward way Google+ impacts search results is with personalization. For example, if someone is following you on Google+, the chances that they will see your posts in Google's search results go way up."
2. Facebook for SEO
Keywords are still a magnet for search engine visibility. Occasionally use naturally-placed keywords in your status updates, photo descriptions, and overall communication to boost your page’s SEO benefit.
Backlink to each page on your site from somewhere on your Facebook page. While it is important not to essentially spam your Facebook page with links, make sure customers can find the information on your website easily by linking there from Facebook.
Add keywords and phrases to your Twitter bio and use them (naturally, mind!) in your tweets. Without that, Google may not know how relevant your tweets and retweets are.
Since Google is now displaying tweets in SERPs, despite nofollow, putting your links on your posts will aid your link building activities or has the potential of giving a wider web presence.
Maybe you have already pinpointed the company or website from which you’d like to gain coverage... Find that company on LinkedIn and search for its employees. If those people have blogger, writer, blog owner, journalist or editor on their profile, it’s time to make connections.
Have your employees associate the company in their profile and share appropriate company updates in their personal feed.
Pinterest is a search engine.
Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives.
Learn what already has been working.... This includes what filters they used on their visuals, what time they posted and where they found the most success.
Pick and choose the photos that most highlight your products and services the best.